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Title
Text copied to clipboard!Programmatic Campaign Manager
Description
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We are looking for a Programmatic Campaign Manager to join our dynamic digital marketing team. As a Programmatic Campaign Manager, you will be responsible for planning, executing, monitoring, and optimizing programmatic advertising campaigns across various digital platforms. You will work closely with clients, account managers, and creative teams to ensure campaigns meet objectives and deliver measurable results. Your expertise in demand-side platforms (DSPs), data analysis, and digital media buying will be crucial in driving campaign performance and maximizing return on investment.
In this role, you will develop campaign strategies based on client goals, audience insights, and industry trends. You will set up campaigns in programmatic platforms, manage budgets, and continuously monitor performance metrics such as impressions, clicks, conversions, and cost per acquisition. You will analyze data to identify opportunities for optimization and implement changes to improve campaign effectiveness. Collaboration with creative and technical teams will be essential to ensure ad creatives are effective and tracking is properly implemented.
You will also be responsible for generating detailed reports, providing actionable insights, and presenting results to clients and internal stakeholders. Staying up-to-date with the latest developments in programmatic advertising, ad technologies, and privacy regulations is essential. The ideal candidate will have strong analytical skills, attention to detail, and the ability to manage multiple campaigns simultaneously. Experience with major DSPs, ad servers, and analytics tools is highly desirable.
This position offers an exciting opportunity to work in a fast-paced, innovative environment where your contributions will directly impact client success and business growth. If you are passionate about digital advertising, data-driven marketing, and delivering outstanding results, we encourage you to apply for this role.
Responsibilities
Text copied to clipboard!- Plan, execute, and optimize programmatic advertising campaigns
- Manage campaign budgets and pacing to ensure efficient spend
- Monitor key performance indicators and analyze campaign data
- Collaborate with creative, technical, and account teams
- Implement tracking and ensure accurate measurement of results
- Generate and present campaign performance reports
- Stay updated on industry trends and new technologies
- Identify opportunities for campaign optimization
- Troubleshoot issues related to campaign delivery or tracking
- Maintain strong relationships with clients and partners
Requirements
Text copied to clipboard!- Bachelor’s degree in marketing, advertising, or related field
- 2+ years of experience in programmatic advertising or digital media buying
- Proficiency with major DSPs (e.g., The Trade Desk, DV360)
- Strong analytical and quantitative skills
- Experience with ad servers and analytics platforms
- Excellent communication and presentation skills
- Ability to manage multiple campaigns and deadlines
- Detail-oriented and highly organized
- Familiarity with privacy regulations (e.g., GDPR, CCPA)
- Problem-solving skills and adaptability
Potential interview questions
Text copied to clipboard!- What programmatic platforms have you managed campaigns on?
- Describe your process for optimizing underperforming campaigns.
- How do you ensure accurate tracking and measurement?
- Can you provide an example of a successful campaign you managed?
- How do you stay updated with industry trends?
- What challenges have you faced in programmatic advertising?
- How do you handle multiple campaigns with tight deadlines?
- Describe your experience working with creative and technical teams.
- What metrics do you prioritize when evaluating campaign performance?
- How do you communicate results to clients or stakeholders?
